A Line Which Forms a Volume is an annual critical reader of graphic design-led research that is edited, written, designed, and published by the students of the MA Graphic Media Design course at the London College of Communication—a program that explores the use of graphic design as a critical tool to investigate the complexities of contemporary society. Over several months, I served as the advisor for its 8th edition, working with a team of 20 students, supporting them in developing a unifying concept for the publication and translating it into a coherent editorial system. This year's issue explores the concept of ‘refraction’ as a lens for facilitating and understanding design, research, and collaboration, featuring 38 contributions from both MA GMD participants and invited professionals. The team also wrote their own Refractive Manifesto, which begins as a footnote on the cover and continues, line by line, at the bottom of each page throughout the publication. <2024-2025>
Poster for the word “Arboleda” for Palabras Imaginadas (Lectura Gráfica), an exhibition held at the Casa del Lector in Matadero as part of the Madrid Gráfica Abierta festival. / Organized by: The City Council of Madrid, Iberoamérica Diseña, Foro por Madrid. Curated by: Manuel Estrada, Fernando Beltrán. Dimensions: 100x70 cm. <2024>
Conceptualization and design of the sound maps for the project “Cartography of Memories of Neighborhood Struggles in Madrid”, driven by La Liminal collective: an invitation to walk through the neighborhoods of Meseta de Orcasitas and Carabanchel Alto, guided by the memories of people who have lived and fought in them in various ways over time. / Sound editing: Alberto García Aznar. Images: provided by the neighborhood associations. Riso: Imprenta San Delfín. Dimensions: A3. <2024>
Visual identity and website for invertebrados, a cultural project aimed at developing critical thinking about our present and becoming a meeting point for researchers and artists working on contemporary cultural phenomena from different practices, territories, and positions. + Design of the visual identity for their II Critical Thinking Symposium on Aesthetics, Culture, and Contemporary Art. / Website developed using LayTheme. <2023-2024>
Visual identity and website for AMECUM, the Association of Cultural Mediators of Madrid. The new website incorporates features such as search filters in the projects and resources sections, as well as a digital version of the mediaTECA catalog, a mobile library for cultural mediation built with publications donated or provided by the association’s international network of collaborators. / Web development: Aurora Saseta. <2023>
Design of the communication tools for Irati Inoriza. The “ii” symbol recreates the resource the artist uses to showcase her projects and processes on Instagram — using a neon-effect marker that allows her to write and draw with her finger on images. The color palette is inspired by the recurring colors in Irati's work. / Newsletter templates developed in Mailchimp. <2023>
Conceptualization, visual system and website for Archivo Pantono, a digital tool designed for educators and the broader art-education community. It showcases the main museums, centers, and art galleries in the Community of Madrid, offering a platform for sharing recommendations on exhibitions, public activities, and learning resources provided by each institution. The archive is developed on Google Drive, while the website is built using LayTheme. / Educación Pantono is a project led by Marta García Cano, with support from the Faculty of Education at Universidad Complutense de Madrid. <2023>
Textual and visual communication materials for the fourth edition of Mesa de Mezclas: En torno a una mesa. A series of ten interviews to better understand people whose creative practice, in the present moment, has something or much to do with making things with others. / Sound design: Alberto García Aznar. <2023>
Visual identity and website for Almazuela, the Spanish Federation of Associations for Mediation and Education in Culture, Museums, and Heritage. Almazuela brings together voices from across Spain to act as an intermediary with museums, cultural centers, universities, and public administrations, advancing the professionalization, visibility, and improvement of the material conditions of the cultural education and mediation sector. / Web development: Aurora Saseta. <2023>
Art direction, visual identity, and marketing collateral for Ferre, a pioneering company in the production of sustainable and recycled yarns. / Photography and video: espíritu escalera. <2020-2023>
Poster design for the Mesa de Mezclas meetings held at ARAÑA in April 2023, as part of the public presentation of the project Ver más allá. / Illustration: Pau Guy Eguía. Expository text: Marina Fornet. Screen printing: Multiple Editions. Photography: Paula Caballero, Nalia Arenas. <2023>
Report design for the third edition of Visages, the biennial program for the exchange and promotion of Spanish culture in Morocco, driven by the Subdirectorate General for International Relations and the European Union of the Ministry of Culture and Sport. <2023>
Redesign of the logo for APIE (Association of Economic Information Journalists) and creation of the commemorative logo for the association's 50th anniversary. <2023>
Design of the EPS website, which presents a selection of the studio's projects from 2005 to the present, placing equal emphasis on images, text, and movement to update the way of communicating the vast potential of connecting strategy, design, and creative content to help brands grow and evolve. / Web development: Aurora Saseta. <2021-2022>
Textual and visual communication materials for the fifth season of Mezclas Relativas, a monthly radio show produced alongside Alberto García Aznar on Radio Relativa, which brings us closer to the creative projects and concerns of the people involved with this radio. / Illustrations: Pau Guy Eguía. <2022>
Creative direction and design of the report “Making the Invisible Visible: An evidence-based analysis of gender in the regional response to the war in Ukraine” for the Regional Gender Task Force, an inter-agency working group led by UN Women and CARE International. + Communication design for social media and presentations for media and collaborating and funding entities. / Custom icons: EPS. Illustrations: Yvonne Redín. Photography: CARE International. <2022>
Title, content editing, and design of the digital publication “Materiales para un año”, which emerged from Carlos Almela’s (coordinator of the 18th edition of the Master’s in Cultural Management at the Universidad Carlos III de Madrid) desire to close the 2020-2021 course, marked by screens and social distancing, with a gift for his students. <2021>
Visual identity and website for The Loop, a new circular innovation company offering solutions to transform textile waste into new value-added products. / Web development: Fernando Espeso. <2021>
Textual and visual communication materials for the fourth season of Mezclas Relativas, a monthly radio show produced alongside Alberto García Aznar on Radio Relativa, which brings us closer to the creative projects and concerns of the people involved with this radio. <2021>
Editing and design of the digital publication “Mesa de Mezclas de Puwerty”, which compiles the projects and stories resulting from the collective writing and ideation workshop Mesa de Mezclas, held on 11/09/2021 during the 5th edition of the Puwerty, the youth culture festival at La Casa Encendida. <2021>
Editorial design of the catalog and labels for the exhibition on collaborative audiovisual practices “Intersección de conjuntos”. The five labels make visible through text the relationships and tensions that occurred during the creation of the four installations on display, as well as the exhibition project itself. / Curated by: continuo. Photography: Nalia Arenas. Riso: Imprenta San Delfín. <2021>
Art direction and brand restyling for Recover, in its new era as a global producer of recycled textile fiber. / Photography and video: espíritu escalera. <2020>
“Intempo” is a fictional short story and visual essay that explores alternative care structures, care ecotones, interdependent relationships, and interspecies cohabitation in a post-apocalyptic world. The story is set in Benidorm, Spain, where the empty skyscrapers have become a safe haven for various species against extreme weather conditions. / This project was developed in collaboration with Carlos Pastor García and Erik Peters during the Post-Inertia residency. <2020>
Design of the Co-Design Platform, an intuitive digital tool that works offline and facilitates communication between creators worldwide and Las Manuelas, a group of alpaca-wool weavers from the south of Puno (Peru), to revitalize the most emblematic Peruvian craftsmanship through a collaborative design methodology. “Las Manuelas” is a project driven by IED REC in collaboration with the Movimiento Manuela Ramos. / Web development: Margot Matesanz. <2020>
Brand architecture, flexible logo, and visual identity for IED REC, the education research area of IED Madrid. The entire project has been created in Google Drive, establishing a system of templates and modules that allows anyone on the team (both designers and non-designers) to independently develop research reports and impactful presentations while always respecting the project's identity. / Concept and logo developed in collaboration with Meg Gasiba. <2020>
Concept, coordination, and editing of “Redefining Crafts in the XXI Century”, a publication built from contributions (both original and altered content) from the faculty and staff of IED Madrid. The publication aims to serve as both a theoretical and visual stimulus to delve deeper into the research line of the same name, which was initiated at the school in 2014. / Concept developed in collaboration with Roberto Vidal. Graphic design: Diego Lara. Printed using risography, with stamped spines and hand-bound with the support of Óskar Ranz. Photography: Diego Navas. <2020>
Design of “Volumen 1”, a reconfigurable and portable binder —which can be carried as a shoulder bag or a handheld bag— that collects a significant portion of the research and materials produced during the first year of the Mesa de Mezclas project, as well as the elements that facilitate the experience. / Binder body produced with the help of Christian Granados. Photography: Diego Navas. <2020>
Design of the glyphs A-R-A-Ñ-A for the creation of the modular and flexible logo of ARAÑA, a 3m² independent art space located in the hallway of building in central Madrid, dedicated to illustration, contemporary drawing, and graphic work. / Photography: Paula Caballero. <2019>
Exhibition and communication design for the first edition of Mesa de Mezclas: an interactive experience centered around a table where, in the form of cards, fragments of conversations with six people who develop projects in different creative fields are displayed. The arrangement of the letters “M”, “d”, and “M” that form the project symbol represents the table as a space for encounter (between different disciplines, positions, and profiles), conversation, and remixing. / Table production: Estudio Deemer. Photography: Marina Vibot. <2019>
Posters for 1/4, the electronic music event series organized by Mosul Mosul at Sala Siroco in Madrid. + Design and production of a removable light box that functions as an identifying mark for the collective in venues or alongside other brands. <2019>
Concept, naming, visual identity, and promotional video for In-Sonora 10, the tenth edition of the international festival of sound and interactive art In-Sonora. The visual and sound identity revolve around the ideas of interaction, celebration, and evolution, reflecting the significant impact the festival has gained over its ten editions and 14 years, both nationally and internationally, without losing its experimental character. / Project developed in collaboration with Gabriel G. Regües. Sound design: Gabriel G. Regües. <2018>
A Line Which Forms a Volume is an annual critical reader of graphic design-led research that is edited, written, designed, and published by the students of the MA Graphic Media Design course at the London College of Communication—a program that explores the use of graphic design as a critical tool to investigate the complexities of contemporary society. Over several months, I served as the advisor for its 8th edition, working with a team of 20 students, supporting them in developing a unifying concept for the publication and translating it into a coherent editorial system. This year's issue explores the concept of ‘refraction’ as a lens for facilitating and understanding design, research, and collaboration, featuring 38 contributions from both MA GMD participants and invited professionals. The team also wrote their own Refractive Manifesto, which begins as a footnote on the cover and continues, line by line, at the bottom of each page throughout the publication. <2024-2025>
Poster for the word “Arboleda” for Palabras Imaginadas (Lectura Gráfica), an exhibition held at the Casa del Lector in Matadero as part of the Madrid Gráfica Abierta festival. / Organized by: The City Council of Madrid, Iberoamérica Diseña, Foro por Madrid. Curated by: Manuel Estrada, Fernando Beltrán. Dimensions: 100x70 cm. <2024>
Conceptualization and design of the sound maps for the project “Cartography of Memories of Neighborhood Struggles in Madrid”, driven by La Liminal collective: an invitation to walk through the neighborhoods of Meseta de Orcasitas and Carabanchel Alto, guided by the memories of people who have lived and fought in them in various ways over time. / Sound editing: Alberto García Aznar. Images: provided by the neighborhood associations. Riso: Imprenta San Delfín. Dimensions: A3. <2024>
Visual identity and website for invertebrados, a cultural project aimed at developing critical thinking about our present and becoming a meeting point for researchers and artists working on contemporary cultural phenomena from different practices, territories, and positions. + Design of the visual identity for their II Critical Thinking Symposium on Aesthetics, Culture, and Contemporary Art. / Website developed using LayTheme. <2023-2024>
Visual identity and website for AMECUM, the Association of Cultural Mediators of Madrid. The new website incorporates features such as search filters in the projects and resources sections, as well as a digital version of the mediaTECA catalog, a mobile library for cultural mediation built with publications donated or provided by the association’s international network of collaborators. / Web development: Aurora Saseta. <2023>
Art direction, visual identity, and marketing collateral for Ferre, a pioneering company in the production of sustainable and recycled yarns. / Photography and video: espíritu escalera. <2020-2023>
Textual and visual communication materials for the fourth edition of Mesa de Mezclas: En torno a una mesa. A series of ten interviews to better understand people whose creative practice, in the present moment, has something or much to do with making things with others. / Sound design: Alberto García Aznar. <2023>
Conceptualization, visual system and website for Archivo Pantono, a digital tool designed for educators and the broader art-education community. It showcases the main museums, centers, and art galleries in the Community of Madrid, offering a platform for sharing recommendations on exhibitions, public activities, and learning resources provided by each institution. The archive is developed on Google Drive, while the website is built using LayTheme. / Educación Pantono is a project led by Marta García Cano, with support from the Faculty of Education at Universidad Complutense de Madrid. <2023>
Visual identity and website for Almazuela, the Spanish Federation of Associations for Mediation and Education in Culture, Museums, and Heritage. Almazuela brings together voices from across Spain to act as an intermediary with museums, cultural centers, universities, and public administrations, advancing the professionalization, visibility, and improvement of the material conditions of the cultural education and mediation sector. / Web development: Aurora Saseta. <2023>
Design of the communication tools for Irati Inoriza. The “ii” symbol recreates the resource the artist uses to showcase her projects and processes on Instagram — using a neon-effect marker that allows her to write and draw with her finger on images. The color palette is inspired by the recurring colors in Irati's work. / Newsletter templates developed in Mailchimp. <2023>
Poster design for the Mesa de Mezclas meetings held at ARAÑA in April 2023, as part of the public presentation of the project Ver más allá. / Illustration: Pau Guy Eguía. Expository text: Marina Fornet. Screen printing: Multiple Editions. Photography: Paula Caballero, Nalia Arenas. <2023>
Report design for the third edition of Visages, the biennial program for the exchange and promotion of Spanish culture in Morocco, driven by the Subdirectorate General for International Relations and the European Union of the Ministry of Culture and Sport. <2023>
Redesign of the logo for APIE (Association of Economic Information Journalists) and creation of the commemorative logo for the association's 50th anniversary. <2023>
Creative direction and design of the report “Making the Invisible Visible: An evidence-based analysis of gender in the regional response to the war in Ukraine” for the Regional Gender Task Force, an inter-agency working group led by UN Women and CARE International. + Communication design for social media and presentations for media and collaborating and funding entities. / Custom icons: EPS. Illustrations: Yvonne Redín. Photography: CARE International. <2022>
Design of the EPS website, which presents a selection of the studio's projects from 2005 to the present, placing equal emphasis on images, text, and movement to update the way of communicating the vast potential of connecting strategy, design, and creative content to help brands grow and evolve. / Web development: Aurora Saseta. <2021-2022>
Textual and visual communication materials for the fifth season of Mezclas Relativas, a monthly radio show produced alongside Alberto García Aznar on Radio Relativa, which brings us closer to the creative projects and concerns of the people involved with this radio. / Illustrations: Pau Guy Eguía. <2022>
Visual identity and website for The Loop, a new circular innovation company offering solutions to transform textile waste into new value-added products. / Web development: Fernando Espeso. <2021>
Editing and design of the digital publication “Mesa de Mezclas de Puwerty”, which compiles the projects and stories resulting from the collective writing and ideation workshop Mesa de Mezclas, held on 11/09/2021 during the 5th edition of the Puwerty, the youth culture festival at La Casa Encendida. <2021>
Editorial design of the catalog and labels for the exhibition on collaborative audiovisual practices “Intersección de conjuntos”. The five labels make visible through text the relationships and tensions that occurred during the creation of the four installations on display, as well as the exhibition project itself. / Curated by: continuo. Photography: Nalia Arenas. Riso: Imprenta San Delfín. <2021>
Title, content editing, and design of the digital publication “Materiales para un año”, which emerged from Carlos Almela’s (coordinator of the 18th edition of the Master’s in Cultural Management at the Universidad Carlos III de Madrid) desire to close the 2020-2021 course, marked by screens and social distancing, with a gift for his students. <2021>
“Intempo” is a fictional short story and visual essay that explores alternative care structures, care ecotones, interdependent relationships, and interspecies cohabitation in a post-apocalyptic world. The story is set in Benidorm, Spain, where the empty skyscrapers have become a safe haven for various species against extreme weather conditions. / This project was developed in collaboration with Carlos Pastor García and Erik Peters during the Post-Inertia residency. <2020>
Art direction and brand restyling for Recover, in its new era as a global producer of recycled textile fiber. / Photography and video: espíritu escalera. <2020>
Design of the Co-Design Platform, an intuitive digital tool that works offline and facilitates communication between creators worldwide and Las Manuelas, a group of alpaca-wool weavers from the south of Puno (Peru), to revitalize the most emblematic Peruvian craftsmanship through a collaborative design methodology. “Las Manuelas” is a project driven by IED REC in collaboration with the Movimiento Manuela Ramos. / Web development: Margot Matesanz. <2020>
Brand architecture, flexible logo, and visual identity for IED REC, the education research area of IED Madrid. The entire project has been created in Google Drive, establishing a system of templates and modules that allows anyone on the team (both designers and non-designers) to independently develop research reports and impactful presentations while always respecting the project's identity. / Concept and logo developed in collaboration with Meg Gasiba. <2020>
Design of “Volumen 1”, a reconfigurable and portable binder —which can be carried as a shoulder bag or a handheld bag— that collects a significant portion of the research and materials produced during the first year of the Mesa de Mezclas project, as well as the elements that facilitate the experience. / Binder body produced with the help of Christian Granados. Photography: Diego Navas. <2020>
Concept, coordination, and editing of “Redefining Crafts in the XXI Century”, a publication built from contributions (both original and altered content) from the faculty and staff of IED Madrid. The publication aims to serve as both a theoretical and visual stimulus to delve deeper into the research line of the same name, which was initiated at the school in 2014. / Concept developed in collaboration with Roberto Vidal. Graphic design: Diego Lara. Printed using risography, with stamped spines and hand-bound with the support of Óskar Ranz. Photography: Diego Navas. <2020>
Design of the glyphs A-R-A-Ñ-A for the creation of the modular and flexible logo of ARAÑA, a 3m² independent art space located in the hallway of building in central Madrid, dedicated to illustration, contemporary drawing, and graphic work. / Photography: Paula Caballero. <2019>
Posters for 1/4, the electronic music event series organized by Mosul Mosul at Sala Siroco in Madrid. + Design and production of a removable light box that functions as an identifying mark for the collective in venues or alongside other brands. <2019>
Exhibition and communication design for the first edition of Mesa de Mezclas: an interactive experience centered around a table where, in the form of cards, fragments of conversations with six people who develop projects in different creative fields are displayed. The arrangement of the letters “M”, “d”, and “M” that form the project symbol represents the table as a space for encounter (between different disciplines, positions, and profiles), conversation, and remixing. / Table production: Estudio Deemer. Photography: Marina Vibot. <2019>
Concept, naming, visual identity, and promotional video for In-Sonora 10, the tenth edition of the international festival of sound and interactive art In-Sonora. The visual and sound identity revolve around the ideas of interaction, celebration, and evolution, reflecting the significant impact the festival has gained over its ten editions and 14 years, both nationally and internationally, without losing its experimental character. / Project developed in collaboration with Gabriel G. Regües. Sound design: Gabriel G. Regües. <2018>